Amaryllis Liampoti

Amaryllis Liampoti is a prominent figure at Boston Consulting Group (BCG), serving as the Global Growth Leader for BCG X, which is the company's tech build and design unit.1 As a Managing Director & Partner, she brings extensive expertise in accelerating business growth through advanced, scalable, and data-driven marketing solutions enhanced by AI technologies.1

Career Highlights

• Current Role: Global Growth Leader for BCG X
• Location: Based in Barcelona
• Focus Areas:
  • Business growth acceleration
  • AI-enhanced marketing solutions
  • Transformative growth strategies

Professional Background

Amaryllis joined BCG in 2017, following a series of influential senior leadership roles in high-growth tech enterprises.1 Her previous positions include:

• CMO and Vice President of Marketing at Rocket Internet
• Director of Organic Growth at eDreams
• Co-founder of the travel company Campsy

Expertise and Approach

Amaryllis is known for her:

• Deep passion for creating real impact
• Close collaboration with c-suite executives and global leaders
• Expertise in leveraging AI tools to optimize marketing outcomes

Recent Work

Amaryllis has been involved in various high-profile discussions and publications:

• Explored AI's role in transforming creative production and personalized ad experiences with Zalando Marketing Service's Dinesh Deva1
• Discussed the importance of creating differentiated marketing strategies using first-party data with Henkel's Eike Wobker1
• Co-authored a publication on winning strategies for B2B SaaS companies, highlighting the sector's resilience and growth potential2

Amaryllis Liampoti's work at BCG X focuses on helping businesses navigate the intersection of technology, marketing, and growth strategies in an increasingly AI-driven business landscape.