Pepperdine Graziadio Business School

Oklahoma State University

Yonsei University

Content Strategy & Partnerships  at Zenlayer

Spearheaded innovative communications strategies, content creation, and brand positioning for C-suite clients to significantly enhancing their presence, thought leadership, and strategic partnership opportunities across North America and Asia. 

Crafted high-impact content that led to a 50% increase in valuable partnerships and a 40% boost in overall media coverage,  leveraging strategic outreach to elevate client visibility and influence in the food & beverage, fashion, entertainment, technology, and media space.

one story group

Senior Communications Consultant & Managing Director

Tanium is the industry’s only provider of converged endpoint management (XEM), leading the paradigm shift in legacy approaches to managing complex security and technology environments.  

Working with the leadership team, I developed the executive and corporate communication team and strategy to strengthen company brand image and positioning.

Major Strategic Initiatives:

► Drove executive positioning for the Executive Leadership Team as industry thought leaders.
► Wrote speeches, developed presentations, and content strategy for cybersecurity conferences, board meetings, media interviews, analyst events and external customer-facing events. 
► Developed go-to-market resources, sales enablement content, and communication campaigns for product launches and partnerships to support sales, partners, and customer-facing teams.
► Managed internal and employee communications and engagements, quarterly operations presentations, town halls, all hands, internal kickoffs, and internal fireside chats for C-suite executives.

Notable Highlights:

✔ Led go-to-market and product communication strategies to strengthen brand awareness, market demand and lead generation. 
✔ Established crisis communications framework and processes.
✔ Improved employee engagement scores by enriching internal facing resources, developing sales enablement resources for customer-facing teams, and new DEI initiatives.
✔ Recognized with Tanium’s Quarterly Employee Recognition: Star Performers of Tanium Award in March 2022.

Tanium

Director, Executive & Corporate Communications

Zenlayer is a provider of on-demand Edge Cloud services that improve digital experiences through ultra-low latency connectivity in emerging global markets.

Brought in to refocus strategies related to global sales growth and development, and to reposition the organization for additional series funding and potential IPO. Within 10 months, I was challenged with developing and executing on our content marketing strategy to improve our media exposure, brand image, market awareness, and supercharged our partner-based marketing and lead generation programs.

Major Strategic Initiatives:

► Built out communications strategy, consumer engagement content, operations framework and processes, including messaging, digital/social content and calendars.
► Drove corporate development programs encompassing new strategic partnerships, emerging global market entry, new product ideation, and M&A strategy.
► Mentored and engaged the senior executive/C-Suite team in crafting a strategic presence as high-profile thought leaders.

Notable Highlights:

✔ Enabled a 55% growth rate (CAGR) and was instrumental in content development for a campaign that secured $50MM in Series C financing.
✔ Increased media exposure 250%, social media reach and engagement 300%, and digital/web traffic 150% in 6 months through targeted campaigns with strategic partners in gaming, media and entertainment, and e-learning.
✔ Improved customer Net Promoter Score (NPS) by 75% and Employee Engagement Score (ENPS) by 40%.

Zenlayer

Head of Communications

Built strategic partnerships with brands to deliver e-mail, web, and in-app campaigns. Created strategies and directed partner marketing campaigns for both Consumer Mobility and Connected Car product lines, overseeing the following:

► Strategic partnership development and management,
► Alliances with content producers, influencers, and top brands,
► Market analysis, research, and messaging, and
► Content strategies for e-mail, web, and in-app engagement

Notable Highlights:

✔ Grew new subscriptions and free-to-paid conversions by 2.5 times for Connected Car plans.
✔ Secured strategic partnerships with HBO, Spotify, Audi, GM, Toyota, and Nissan.
✔ Generated a 10% increase in monthly subscriber growth and retention rates for mobile wireless and TV customers.
✔ Achieved marketing campaign conversion rates of 12% and e-mail open rates of 40% in co-branded initiatives with Spotify and HBO.
✔ Constructed 1st Virtual Reality (VR) OTT TV app, from ideation to development and go-to market that integrated immersive VR/AR capabilities into existing TV apps. Scaled beta solution with Samsung Gear VR to 5,000+ users.

AT&T

Senior Product Marketing Manager & Chief of Staff to Chief Product Officer

Oversaw Content & Partnerships Group communications and internal operations including employee communications, OKRs, M&A integration strategy, PR, and messaging for a team of 400+ involved in shaping the DIRECTV–AT&T business post-merger. 

Notable Highlights:

✔ Developed briefing materials and presentations on digital media landscape, market trends, and financial performance projections. 
✔ Enabled OTT platform buildout with deep analysis of challenges, competitors, growth levers, and content licensing options impacting projections for content partnerships and licensing rights.
✔ Managed client engagements and vendor relations. Hosted high-profile special events, including the Super Bowl and the Final Four.

Senior Communications Manager & Chief of Staff to Chief Content Officer

Working with the Chairman and CEO, I planned and developed communications strategies to strengthen the executive team’s influence in the industry and their overall brand image. My work included engaging with major media outlets, authoring content for speeches, developing media presentations, and preparing the executives for key events.

Notable Highlights:

✔ Helped to establish CEO Randall Stephenson as a thought leader in the media and entertainment space, where he earned the CEO of the Year Award.
✔ Gained favorable media exposure with the Wall Street Journal, LA Times, and CNBC SquawkBox.
✔ Earned the President’s Silver and Bronze Volunteer Service Awards in 2014 and 2016.

Senior Public Relations Manager, Executive & CEO Communications

Directed company brand image, website, and content strategy, orchestrating PR and marketing campaigns that resulted in a 20% increase in media exposure, subsequently driving new sales.

Cowboy Technologies

Marketing Communications Manager

Assisted in social media content development, brand management, and media relations for prominent brands including General Motors, Chevrolet, AT&T, and USAA.

David Purdie