David Palmer

David Palmer is a senior marketing leader based in Hershey, Pennsylvania. He currently works at Lebanon Seaboard and has extensive experience in marketing strategy, brand strategy, and consumer insights. Palmer is recognized for his dynamic leadership and creative approach to brand building and partnership marketing.

Professional Experience

• Lebanon Seaboard: Senior Marketing Leader since December 2021.

• Multi-Touchpoint Marketing LLC: Owner and President since May 2018, focusing on marketing strategy, brand positioning, and sponsorships.

• Avantor: Marketing and Business Communications from July 2019 to December 2021.

• The Hershey Company: Marketing Director for Partnership Marketing and Planning from October 2015 to March 2018, where he led significant growth in business and profits through strategic partnerships with organizations like Team USA and NCAA.

Skills

Palmer's skill set includes:

• Brand Strategy
• Sponsorship Strategy
• Go-to-Market Strategy
• Digital Marketing
• Consumer Engagement
• Analytics

He is noted for his ability to connect with consumers in memorable ways and is described as an agent of change within the marketing field.1