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Betty Cohen
Media executive and founder of Hearts and Minds Media
Betty Cohen is a seasoned media executive and entrepreneur who is the Founder and CEO of Hearts and Minds Media, LLC. Here are some key details about her background and current role:
Professional Experience
Betty Cohen has an extensive career in the media industry, including several high-profile leadership positions:
- Founding President of Cartoon Network
- CEO of Lifetime Entertainment Network
- General Manager of TNT
During her tenure at these networks, she was responsible for developing popular female-focused content like "The Powerpuff Girls" and "Army Wives".2
Current Venture
Hearts & Minds Media, LLC is Betty Cohen's latest entrepreneurial venture. It is described as:
- A new kind of media company focused on empowering teen girls12
- Aims to produce and distribute entertainment that blends social emotional learning (SEL) and interactive storytelling2
- Targets the $100 billion market of teen girls in the US2
Approach and Vision
The company's approach involves:
- Combining entertainment with Social Emotional Learning to address issues like anxiety and depression among teen girls2
- Creating content for various platforms including social media, major networks, and streaming services2
- Partnering with mission-aligned sponsors and brands to reach their target audience2
Achievements and Recognition
Betty Cohen has received numerous accolades throughout her career, including:
- Induction into the "She Made It" Hall of Fame by the Paley Center for Media
- Recipient of the Muse Award from NY Women in Film and TV
- Inducted into the Broadcasting & Cable Hall of Fame
- Named one of the 50 Most Powerful Women in Business by Fortune in 20003
With her extensive experience in media and her focus on empowering teen girls, Betty Cohen is leveraging her expertise to create a mission-driven yet profitable media company with Hearts & Minds Media, LLC.
