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    David Neyman

    Talent & Content Management, Streamers and Creators at Logitech

    David Neyman is the Global Lead of Talent and Content at Logitech, a position he has held for a couple of years.12 In this role, he focuses on building cultural connections between the Logitech brand and consumers through partnerships with talent and creators.1 Neyman is responsible for developing and implementing Logitech's creator strategy, which aims to expand from brand awareness to conversion.2

    Some key aspects of David Neyman's work at Logitech include:

    1. Overseeing partnerships with high-profile talent, such as Lizzo, to build "cultural cachet" for the brand.1
    2. Managing Logitech's participation in the metaverse, including the Song Breaker Awards activation with Roblox.12
    3. Tailoring product marketing strategies to resonate with diverse target demographics, from software engineers to social media creators.1
    4. Identifying influential creators who can impact purchase intent for Logitech products.2

    Prior to his current role, Neyman worked as a Strategy Editor for the Weekend section at The Wall Street Journal.4 He is based in Los Angeles, California, and has connections with over 500 professionals on LinkedIn.3

    Highlights

    Dec 27 · creatoriq.com
    How Logitech Builds “Cultural Cachet” With Consumers Through ...
    How Logitech Builds “Cultural Cachet” With Consumers Through ...
    Dec 27 · youtube.com
    How Logitech Builds “Cultural Cachet” With Consumers ... - YouTube
    How Logitech Builds “Cultural Cachet” With Consumers ... - YouTube

    Related Questions

    What are some of the most successful creator partnerships David Neyman has led at Logitech?
    How does Logitech identify the "holy grail" creators that can influence purchase intent?
    What inspired Logitech to create the Song Breaker Awards with Roblox?
    How does Logitech tailor its product marketing to resonate with diverse demographics?
    What are David Neyman's predictions for the future of VR?
    David Neyman
    David Neyman, photo 1
    David Neyman, photo 2
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    Location

    Los Angeles, California, United States