David Mooijaart

David Mooijaart is the owner of HSAprogram.com, a training provider specializing in B2B sales programs. Based in Amsterdam, he has been instrumental in developing a 14-week sales program that focuses on helping professionals enhance their skills in complex sales environments. Under his leadership, the program has successfully supported over 1,200 sales professionals since its inception in 2012, consistently receiving high ratings from participants.124

Mooijaart emphasizes a blended learning approach, combining live training sessions with online resources and mobile learning applications. This structure allows participants to engage with the material flexibly and effectively, enhancing their understanding and application of sales concepts before attending live sessions.13 He has also integrated innovative tools like Drillster into the program to make learning more interactive and enjoyable, facilitating better retention of knowledge among participants.1

In addition to his role at HSAprogram, Mooijaart has a background in sales management and coaching, which informs his approach to training and development in the B2B sector.45 His passion for coaching and growth is evident in his commitment to improving sales strategies and outcomes for his clients.