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David Lawrence
Former Sr. National Director of Urban Promotions at Epic Records/Sony Music
David Lawrence is a visionary and results-driven leader with a focus on achieving exceptional revenue in the highly competitive and rapidly changing entertainment industry. With a proven track record of building brands of platinum-selling artists into global success stories, David has contributed to profit growth for major labels such as SONY Music, SONY BMG Music Group, Columbia Records, and EPIC Records. His expertise includes managing promotional programs that have resulted in sales exceeding $100 million and establishing strategic relationships with artists and industry management. David has also excelled in team leadership, collaborating with media partners, integrating social media marketing programs, and analyzing market data to develop innovative promotional strategies. His achievements have been recognized through numerous awards and accolades, including being named the 2009 National Promotion Person of the Year by the S.I.N. Network.