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    David Laugen

    Vice President of Sales Weleda North America

    Professional Background

    David Laugen is a seasoned sales professional with extensive experience in the consumer goods sector, particularly in the food and personal care industries. Currently, he serves as the Vice President of Sales for North America at Weleda North America, a renowned company known for its natural personal care products. David's leadership and strategic vision are instrumental in driving sales growth and expanding market presence in a highly competitive landscape.

    Previously, David made significant contributions as the Director of Sales at Sprout Foods, Inc., where he honed his skills in team management and strategic planning. His leadership at Sprout Foods allowed the company to strengthen its position in the healthy food market and resonate with health-conscious consumers.

    Prior to his role at Sprout, David excelled as the Customer Vice President for Target at Campbell Sales Company. In this capacity, he built strong partnerships and developed customer-centric selling strategies that maximized brand visibility and sales throughput. His experience with target account management and retail initiatives has equipped him to understand market dynamics and consumer preferences uniquely.

    David's journey in the industry started at Unilever, where he served as the Team Leader for the Target accounts. There, he utilized his communication and negotiation skills to manage key customer relationships effectively and ensure that Unilever products met consumers' needs.

    Before Unilever, David's role as Team Leader for Target at Alberto Culver also laid a solid foundation for his career in sales. His ascent within Alberto Culver’s ranks, from Customer Marketing Manager to Region Manager for Central US, showcases his dedication and ability to deliver outstanding results in diverse roles. Each position afforded him the opportunity to cultivate a deep understanding of consumer insights, marketing strategies, and product positioning which have proven pivotal in his career trajectory.

    Education and Achievements

    David's academic background is equally impressive. He holds a Master of Business Administration (MBA) with a focus on Business and Marketing from the University of Saint Thomas. This advanced study provided him with critical insights into market strategies and consumer behavior, which have been essential in his sales roles. Additionally, David earned a Bachelor’s Degree in Business Administration and Management with a minor in Economics from the University of Minnesota Duluth. His educational achievements reflect his commitment to understanding the complexities of business operations and the economic forces that drive market dynamics.

    Throughout his career, David has been recognized for his exceptional leadership abilities, strategic planning, and a keen eye for emerging market trends. His contributions have not only enhanced the sales performance of the organizations he has worked for but have also left a lasting impact on their overall market strategies.

    Notable Accomplishments

    • Leadership at Weleda North America: As Vice President of Sales, David has successfully led teams to increase sales revenues and expand Weleda North America's market reach. His strategies have focused on enhancing product visibility and aligning the sales force with the company's mission of sustainability and authenticity.
    • Driving Growth at Sprout Foods, Inc.: Under his directorship, he propelled the sales team to achieve record growth, showcasing his ability to inspire and innovate within the organization. His efforts contributed to cementing Sprout Foods as a trusted name in healthy eating among consumers and retail partners alike.
    • Key Partnerships with Target: During his tenure at Campbell Sales Company, David established significant business relationships with Target, resulting in successful promotional campaigns that increased product sales and brand awareness.
    • Pioneering Marketing Strategies: His work at Alberto Culver, where he evolved from a Customer Marketing Manager to the Central US Region Manager, illustrates his understanding of integrated marketing strategies which have bolstered sales performance. David's ability to translate consumer insights into actionable marketing plans has been a hallmark of his career.

    David Laugen's comprehensive background in sales, combined with his educational foundation, positions him uniquely in his field. His commitment to driving sales excellence and managing customer relationships has set him apart as a leader in the industry.

    David Laugen
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    Location

    Osseo, Minnesota, United States