Becky Hobbs

Becky Hobbs is a seasoned go-to-market leader with a strong product-first approach, boasting over 15 years of experience in fostering customer demand within the high-growth SaaS sector.

She excels at unifying product, marketing, and sales elements to craft a comprehensive go-to-market strategy, leveraging data-driven messaging and campaigns to drive customer engagement, conversions, and retention.

With a knack for navigating both B2C and B2B landscapes across SMBs and Enterprises, Becky has a proven track record of guiding companies through various growth stages, from Seed to C-round funding, and facilitating strategic pivots to fuel expansion.

Her leadership style is characterized by empathy and a focus on nurturing high-performing teams while prioritizing professional growth and organizational objectives.

Becky thrives in dynamic, results-oriented environments and possesses expertise in a range of areas including Marketing Go-to-Market & Strategy, Messaging & Positioning, Brand Identity, Pricing, Competitive Intelligence, Market Research, Demand Generation, ABM, Sales Enablement, and Buyers Journey planning.

Becky's educational background includes studies in Electronic Engineering at the University of Central Lancashire and education at St Bees School.

Throughout her career, Becky has held key roles in renowned organizations such as OLarry, Hobbscross, Brace, Chief, Doma, Kustomer, Ghostery Inc., Military.com - Monster Worldwide, BOLD, Monster Worldwide, Starmed Staffing Group, Davies Arnold Cooper LLP, Accenture, and Cap Gemini.