United States Naval Academy

University of Maryland - Robert H. Smith School of Business

US Navy Flight School

Chief Revenue Officer, Oracle Marketing Cloud, North America.

Make messaging your #1 CRM channel to build lifelong customer relationships.

Consumer marketers use Spectrm to engage and convert customers with AI chatbots on the most popular messaging apps, like WhatsApp, Messenger, and Instagram DMs.

Spectrm

Board Director

WBX Commerce - Commerce Decisioning Technology 

Our Mission: Grow brand's businesses through data, decisions, and passionate execution.

WBX Commerce

Strategic Advisor

MessageGears is a warehouse-native customer engagement platform that delivers advanced customer segmentation, message personalization, and delivery that simply outperforms other enterprise marketing clouds and data platforms.

MessageGears

Investor

Leading all global sales functions, marketing, revenue operations, professional services, customer success and account management.

Innovid (NYSE:CTV) is an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital. 

Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. 

⇨ Business Transformation: Spearheading initiatives driving double-digit revenue growth and over 25% positive EBITDA improvement and improved positive FCF, while reducing churn and transitioning from managed services to a pure software model. Positioning the company to achieve the "Rule of 40" in H2 2024. Established the first standardized sales process and methodology, alongside a coaching culture, which contributed to a 100% increase in ramped sales efficiency within 18 months—all while maintaining flat Sales & Marketing costs.

⇨ GTM Transformation: Hired the first Revenue Operations team and successfully consolidated multiple Salesforce instances. Transitioning the sales approach from transactional to committed, recurring revenue. Automated all activity measurement and pipeline management processes, and implemented the company's first scalable, bottoms-up, account-based sales forecasting model.

⇨ P&L Management: Delivered seven consecutive quarters of double-digit revenue growth enhancing both profitability and free cash flow. Managing over a third of the company's workforce and consistently operated expenses below operating plan, contributing to sustained financial success.

Innovid

Chief Commercial Officer

Stackline is the most modern and advanced full-funnel connected commerce solution for the world’s leading brands. Fueled our proprietary neural networks, our market insights, revenue performance metrics and customer behavior analysis, create the actions that determine success or failure for brands and manufacturers.

Stackline is backed by Goldman Sachs and TA Associates and delivers solutions to leading brands like Apple, Google, Clorox, Samsung, General Mills, Mondelez and Coca Cola.

⇨ Leading global GTM, including inside and field sales, marketing, partnerships, renewals and revenue operations for a profitable, hyper-growth, retail intelligence cloud software platform sold to brands and manufacturers. 

⇨ Driving over 50% ARR growth and 70% bookings growth YoY profitably, while reducing churn and increasing SaaS margin. 

⇨ Defined and delivered a scalable and sustainable GTM organization, including several firsts for the company in their eight-year history: clear territory segmentation, named accounts, rev ops, CRM and a modern marketing stack.

⇨ Growing with zero regrettable personnel attrition through a major GTM transformation over 10 months. Hired over 40 individuals across demand generation, revenue operations, sales, sales leadership, including the companies’ first Chief Marketing Officer, VP of Revenue Operations and VP of Global Partnerships.

Stackline

Chief Revenue Officer

Running Oracle Marketing Cloud Sales and GTM for North America with hundreds of employees and hundreds-of-millions of SaaS revenues annually.  

Oracle Marketing Cloud is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.

⇨ GTM Transformation - In less than three quarters, returned the business back to
positive bookings growth and net bookings growth of 15% by reducing personnel attrition, increasing renewal rates, focused sales on new logos, and increased accountability and activity. 

⇨ Continued to drive annual bookings growth every fiscal year. Exceeded revenue and margin goals every year.

⇨ Recruiting and Retention - Hired over 40 people and key leadership team in the first six months. 

⇨ Reduced employee attrition to less than 15% over 18 months and management retention to less than 5% over three years. Created a culture of “promote from within” and delivered a highly visible promotion program, doubling college new hire retention over a two-year period.

Oracle

CRO and Group Vice President, Oracle Marketing Cloud, North America

Board Member, Data Center of Excellence

Running Revenue, Data, Partnerships and Operations for a global, profitable, $100M+ revenue business. 

LiveIntent is a smarter way to market and advertise in email. The LiveIntent platform helps over 1300 top brands deliver marketing and advertising messages in logged-in media to over 160MM unique, engaged people each month, in emails sent by over 1500 top US publishers and brands to their loyal subscribers. 

LiveIntent was recognized in both 2014 and 2015 as the second fastest growing company in NYC (by Crain’s) and as one of America’s Most Promising Companies (Forbes 2015.) With the anonymized email address at the center of its platform, LiveIntent and its Identity Graph provides incremental reach to brands, in mobile inventory where brands are struggling to reach their customers beyond Facebook and Twitter. LiveIntent is headquartered in NYC, with offices in Austin, Berlin, Chicago, Copenhagen, Detroit, and the UK, serving as home to 209 people and counting.

LiveIntent, Inc.

Chief Operating Officer

Jornaya is the consumer journey insight platform that provides marketers, data analysts, and compliance professionals with the highest-resolution view of the consumer buying journey. It is the only technology platform that witnesses both first- and third-party consumer interactions in real time and across devices. 

Meeting consumers at these moments of intent enables businesses to shorten the distance between data, decision, and action. Jornaya seamlessly integrates with any buyer journey decisioning process or toolkit. 

For more information, visit http://www.jornaya.com.

Jornaya

Board Of Directors and Advisor (Acquired by Verisk)

Enabling platforms, publishers and media companies to break the multi-screen gap and unleash the full potential of their data.

Crosswise Ltd. (Acquired by Oracle)

Board Advisor

Audience Partners is an Enterprise Advertising Management company that operates an addressable advertising platform leveraging data science, programmatic ad buying and unique first party data assets to target individuals across screens on PCs, mobile phones, tablets, and addressable TVs. 

Focused on politics, advocacy, higher education and healthcare, Audience Partners’ success has been its ability to accurately reach high value audiences on their digital devices at scale by connecting offline databases with online devices. The company’s philosophy has been to use “first party, mailing address data” as the linchpin of its online targeting.  Advertisers, agencies and media companies have purchased 6 billion ad impressions for 2,100 clients via 10,000 campaigns since 2008.  

Audience Partners’ clients consist of Presidents, Senators, Members of Congress, Governors, powerful advocacy groups, U.S. Government agencies and a growing number of the nations largest hospitals, health insurers and universities. Founded in 2008, the firm has offices in Pennsylvania and DC.

⇨ Drove 40% YoY revenue growth and increased profitability against plan

⇨ Acquired Bering Media (www.beringmedia.com) - a double-blind telecom data and technology platform to drive addressable household based advertising against real-world households based on IP address

⇨ Diversified revenue mix, scaled the DC office and opened our first NY sales presence

Audience Partners

Neustar is a trusted, neutral provider of real-time information services and analytics to the Internet, telecommunications, financial services, retail, media and advertising sectors.

Retained by Neustar in 2011 with a post-acquisition earn-out as one of several key executives at TARGUSinfo as a key component of the acquisition with additional responsibility for other business units. Departed after a two-year earnout.

⇨ M&A - Key member of the corporate development team leading the Aggregate Knowledge acquisition completed in 2013. Drove strategy for future measurement solutions, leading to the acquisition of Marketshare and the company measurement business transformation.

⇨ Executive Leadership - Key contributor to the $650M sale of the company to Neustar in November 2011 as a senior member of leadership team.

⇨ P&L Management - General Manager of the global data, analytics and activation media and advertising business unit including all revenue, expenses, client services, implementation and all sales.

⇨ Sales and Marketing - Delivered 2012 and 2013 bookings and revenue ahead of plan from a team of 38 sales, marketing and client services professionals. Exited 2013 with $56M in ARR based on 4th quarter recognized revenue and bookings. 

⇨ Product Development - Created, architected and launched an industry first audience targeting solution in 2008 - first to market with offline-to-online audience targeting and analytics platform in the industry. Led product, implementation, engineering, client services, sales and marketing strategy. Continued to evolve the product strategy to include data onboarding, online to offline measurement and data infrastructure to power additional offline data providers.

Neustar, Inc.

SVP and GM, Marketing and Advertising Solutions

TARGUSinfo is the leading provider of On-Demand Information services.  Its unique identification, verification, and qualification services enable advertisers, agencies, publishers, lead generators, communication service providers and others to dramatically increase the quality of their services and the effectiveness of their marketing.

⇨ Executive Leadership - Key contributor to the $650M sale of the company to Neustar in November 2011 as a senior member of leadership team.

⇨ Product Development - Created, architected and launched an industry first audience targeting solution in 2008 - first to market with offline-to-online audience targeting and analytics platform in the industry. Led product, implementation, engineering, client services, sales and marketing strategy. Continued to evolve the product strategy to include data onboarding, online to offline measurement and data infrastructure to power additional offline data providers.

TARGUSinfo is now Neustar Information Services

SVP, Media and Advertising (Acquired by Neustar)

⇨ Led firm’s national product launch of first enterprise-wide business intelligence software product. Led product development, strategy, sales, delivery and project management. Exceeded first-year revenue expectations by 200%.

⇨ Highest-performing sales executive at the firm with over $10M in bookings and ranked 1st out of 80 sales professionals, while managing new product launch and sales team. Promoted to lead sales efforts for newly acquired assets.

Advisory Board Company

Senior Director

⇨ Leadership and Psychology Professor. Taught over 60 students each semester for three academic years. 

⇨ Commanding Officer of 110-foot / 175-ton Yard Patrol summer training craft. Solely responsible for navigation, training and welfare of over 30 Naval Academy Midshipmen for multiple, three-week Atlantic underway training periods.

Senior Military Instructor - Department of Leadership, Ethics and Law

⇨ Aircraft Mission Commander for more than 100 tactical missions and Awarded Two Strike/Flight Air Medals during Operation Deliberate Guard and Operation Southern Watch for over 40 combat missions over Iraq and Bosnia between 1995 and 1998. 

⇨ Served as a Naval Flight Officer in EA-6B Prowlers based on the aircraft carrier U.S.S. Theodore Roosevelt, USS George Washington, and USS Enterprise. Participated in combat and peacekeeping operations during deployments to Iraq and Bosnia-Herzegovina. 

⇨ Extensive joint and combined operations experience with specialized training in Electronic Warfare, Command and Control Warfare, signals intelligence, Tactical Land Attack Missile (TLAM) planning, and carrier air wing strike planning.

David Helmreich