David Greenberg

David Greenberg is a seasoned executive with over 30 years of experience at L'Oréal, currently serving as the CEO of L'Oréal USA and President of the North America Zone.13 He was appointed to this position in February 2022, making him the first American to head the North America Zone and join L'Oréal's Executive Committee.3

Career at L'Oréal

Throughout his career at L'Oréal, Greenberg has held various leadership roles across markets, divisions, brands, and functions:

• CEO L'Oréal USA and President, North America Zone (February 2022 - Present)1
• Group President, Professional Products Division, North America (April 2017 - February 2022)1
• President, Maybelline, Garnier, essie - Consumer Products Division (July 2008 - March 2017)1
• Chief Human Resources Officer, L'Oréal USA (January 2005 - July 2008)1
• Global Brand President, Matrix - Professional Products Division (September 2003 - December 2004)1
• General Manager, Consumer Products Division, L'Oréal Mexico (September 1999 - September 2003)1

Achievements and Expertise

Greenberg is known for his:

• Transformative strategies and business model transformation23
• Strong focus on consumer-centricity and people development2
• Ability to build highly engaged teams3
• Involvement in identifying, integrating, and expanding L'Oréal's American brand acquisitions3

Industry Leadership

In addition to his role at L'Oréal, Greenberg is actively involved in industry leadership:

• Elected as the new board chair of the Personal Care Products Council (PCPC), effective May 1, 20242
• Serves on the Board of the Personal Care Products Council (PCPC)3
• Member of the Industry Advisory Board of the Fashion Institute of Technology (FIT) School of Graduate Studies in Cosmetics & Fragrance Marketing & Management3

Education

• Bachelor's degree in Business/Managerial Economics from Lehigh University (1980 - 1984)1
• Master of Business Administration (MBA) in Marketing from New York University, Stern School of Business (1989 - 1991)1

David Greenberg's extensive experience and leadership in the beauty industry have positioned him as a key figure in driving L'Oréal's success in the North American market.