David Dowgiello

David Dowgiello is the Director of Global Social Media at adidas, based in Nuremberg, Germany. He is recognized for his extensive experience in social media management and digital marketing within the sports and lifestyle sectors. Dowgiello has a background in journalism, which complements his role in crafting engaging narratives for the adidas brand across various platforms.

Professional Background

• Current Position: Director of Global Social Media at adidas.
• Previous Experience: He has held roles that focus on social media strategy and management, including positions that involved overseeing adidas's presence on platforms like Instagram, YouTube, and Twitter. His work is aimed at enhancing fan engagement and brand visibility globally.12

Education and Skills

Dowgiello graduated from Centreville High School and has since developed a skill set that includes:

• Strategic social media planning
• Content creation and curation
• Audience engagement techniques
• Analytics and performance measurement

Public Engagement

He has participated in industry events, such as the Euroleague Basketball Business Summit, where he discussed elevating fan experiences through diverse touchpoints in global sports.3 His insights are valued in the industry, as evidenced by his previous talks at conferences where he shared strategies related to social media marketing for major brands like adidas.4

Overall, David Dowgiello is a key figure in shaping adidas's global social media strategy, leveraging his journalism background to connect with audiences effectively.