Austin Lacter

Austin Lacter is a senior executive in the sports marketing industry, currently serving as the Senior Director of Creative, Influencer & Social Marketing Strategy at Major League Baseball (MLB).13 His career trajectory showcases a diverse background in sports and technology sectors.

Career History

Prior to his current role at MLB, Austin held positions at several high-profile companies:

1. Meta (formerly Facebook): He worked in Executive Communications at Meta.2
2. adidas Basketball: Austin had a role in their marketing department.3

Current Role and Responsibilities

At MLB, Austin Lacter is responsible for:

• Overseeing creative strategies
• Managing influencer partnerships
• Directing social marketing initiatives

His position likely involves developing innovative marketing campaigns to engage baseball fans and expand MLB's digital presence.

Location and Network

Austin is based in Brooklyn, New York.1 He has a substantial professional network on LinkedIn, with over 3,000 followers and more than 500 connections.1

Education

Austin Lacter attended the University of Oregon, though his specific degree or field of study is not mentioned in the provided information.1

Industry Recognition

While not explicitly stated, Austin's progression to a senior role at MLB and his previous positions at prominent companies like Meta and adidas suggest he is well-regarded in the sports marketing and digital strategy fields.

Austin Lacter's career path demonstrates expertise in blending traditional sports marketing with modern digital and social media strategies, positioning him as a key figure in MLB's efforts to connect with fans and promote the sport in the digital age.