David Cushman

David Cushman is an Executive Research Leader at HFS Research, a position he has held since December 2020.1 Based in Cambridge, England, he focuses on several key areas including Generative AI & Automation, Web3/Metaverse, and Employee Experience.1 In his role, Cushman drives closer ties with service provider clients through insight-led research content and serves as the Editor in Chief of the HFS OneOffice Hot Vendor program.1

Career History

Before joining HFS Research, David Cushman had a diverse career in digital strategy and innovation:

• Faster Future Consulting: Owner, Partner, and Advisor from February 2019 to December 2020.1
• Cognizant:
  • Director of Cognizant Digital Strategy (Digital Transformation Advisory) from May 2017 to February 2019.1
  • UK lead for Customer Experience Advisory as Associate Director from May 2014 to May 2017.1
• 90:10 Group: Managing Director and Co-Founder from October 2009 to October 2012.1
• Brando Social: Director of Social Media from October 2008 to September 2009.1
• Bauer Media Group – UK: Digital Development Director starting in August 2007.1

Expertise and Focus

David Cushman's expertise lies in digital innovation, customer experience, and emerging technologies. At HFS Research, he contributes to defining and visualizing the future of business operations across key industries using the OneOffice™ and OneEcosystem™ Frameworks.1 His work involves providing insights into major innovations impacting business operations, including Automation, Artificial Intelligence, Blockchain, Internet of Things, Digital Business Models, and Smart Analytics.1

Throughout his career, Cushman has demonstrated a strong focus on digital transformation, customer experience, and the application of AI in unleashing human potential.1 His LinkedIn profile reflects his ongoing engagement with industry trends and his role in shaping discussions around generative AI and other emerging technologies.23