Sign In
Get Clay Free →

Suggestions

    David Connell

    Senior Director of Digital Communications at The Urban Institute

    David Connell is an accomplished professional in the realm of digital communications, currently serving as the Senior Director of Digital Communications at the Urban Institute. With an extensive portfolio of experience in strategizing and enhancing digital outreach, Connell's leadership extends over all facets of the organization's digital communication efforts. This includes driving the strategic direction for the organization’s websites and applications, producing compelling content across various platforms, and crafting effective distribution strategies through email newsletters, social media engagements, and targeted advertising initiatives.

    Before his impactful role at the Urban Institute, Connell cultivated a rich career contributing his expertise to some of the leading environmental and social organizations. His background includes significant tenure at the Nature Conservancy, the Ocean Conservancy, and the American Society of Landscape Architects. In each of these roles, Connell honed his skills in digital communications, leading teams to create aesthetically pleasing and highly functional websites that engage a diverse array of audiences.

    One of Connell's most notable accomplishments was his leadership in the complete redevelopment of the Urban Institute’s website in 2013. This ambitious project involved an extensive overhaul, paving the way for a user-friendly, engaging platform that better represents the organization's mission and activities. Connell orchestrated the collaboration between internal resources and external vendors, establishing a robust site architecture and a refreshed organizational brand. His insights into site taxonomy, user experience, and design have been instrumental in the website's success, which now serves as a vital online resource to many stakeholders.

    After the remarkable success of Urban.org, Connell and his dedicated team turned their attention to the Tax Policy Center website, another vital component of the Urban Institute's commitment to delivering relevant and timely policy information. Here, like with Urban.org, he reimagined the website through careful planning and execution, ultimately improving the content strategy and technology used. His leadership in creating effective taxonomies, engaging user experiences, and sleek designs has proven pivotal in positioning the Tax Policy Center as a modern and informative resource.

    David Connell has also spearheaded the launch of several specialized websites designed to align with the Urban Institute's various initiatives. His team's successful projects include the Pay for Success portal, the Evidence-Based Policymaking Collaborative, the U.S. Partnership on Mobility from Poverty, and Understanding College Affordability. In each instance, Connell directed a team of talented researchers, content strategists, designers, and developers to deliver unique websites tailored specifically to meet the needs of diverse audiences. Under Connell’s leadership, these projects not only expanded Urban’s digital landscape but also significantly increased visitor traffic and engagement metrics, showcasing the importance of dynamic digital strategy in today's information-driven world.

    Connell's educational journey laid a strong foundation for his professional endeavors. He holds a Master of Fine Arts (MFA) in Creative Writing—Fiction from American University and a Bachelor of Arts (BA) in English from Dickinson College. This educational background not only enriches his communications skills but also lends a unique perspective to his role in digital marketing and content creation.

    Related Questions

    How did David Connell develop his expertise in digital communications?
    What specific strategies did David Connell implement during the redevelopment of the Urban Institute’s website?
    In what ways has David Connell’s education in creative writing influenced his approach to digital content creation?
    What impact did David Connell's leadership have on the engagement metrics for Urban Institute's digital projects?
    How does David Connell ensure effective collaboration among his team members and external partners?
    What challenges did David Connell face while redeveloping the Tax Policy Center website and how were they overcome?
    David Connell
    Add to my network

    Location

    Washington D.C. Metro Area