David Baron

David Baron is the CEO of Nugget, a kids furniture company based in Butner, North Carolina.12 He co-founded the company in 2014 with a mission to create furniture for growing imaginations.4 Baron graduated from the University of North Carolina at Chapel Hill in 2012 with a degree in Biology.15

Under Baron's leadership, Nugget has grown significantly:

• The company's revenue reached $7 million in 2024.2
• By the end of 2020, Nugget had shipped 156,000 couches.3
• As of 2025, Nugget operates from a 100,000 sq. ft. headquarters in Butner, NC.4

Baron is known for his entrepreneurial spirit and commitment to maintaining the company's values. He emphasizes the importance of comfortable working conditions and quality production over rapid expansion.3 His leadership style focuses on thoughtful design, American manufacturing, and building on North Carolina's furniture legacy.4

The idea for Nugget originated from Baron's experience with uncomfortable college futons. He and his co-founders transformed this concept into a versatile, foam-based furniture product that blends elements of toy and furniture.23 The company's success has been particularly notable during the COVID-19 pandemic, with the Nugget becoming one of the hottest toys of recent years.5