David Banks

David Banks is the Marketing Director for Flavor & Fragrance at Bell Flavors & Fragrances, a position he has held since April 2022. With over 25 years of experience in the flavors and fragrance industry, he has collaborated with more than 100 Fortune 500 brands, focusing on innovation, consumer behavior, and strategic marketing insights.

Banks is recognized for his expertise in consumer insights and analytics, brand and product management, and sensory analysis. He has a strong track record of developing successful marketing strategies that have resulted in significant sales growth, including initiatives that have exceeded $100 million in sales. His approach combines data analysis with a deep understanding of consumer behavior, allowing him to predict market trends and consumer needs effectively.

He describes himself as a "popular culture anthropologist" and emphasizes the importance of storytelling and consumer engagement in his marketing strategies. His work often involves leading teams and initiatives that solve complex challenges in product sourcing and go-to-market strategies.1