David Allison

David Allison is a prominent human values expert, global researcher, and two-time best-selling author, best known for founding The Valuegraphics Database. This innovative project aims to create the first comprehensive global inventory of core human values, transforming how organizations understand and engage with their audiences.

Professional Background

• Founder of The Valuegraphics Project: David established this initiative to turn human values into actionable data-driven insights. His work has resulted in nearly a million surveys conducted in 152 languages, creating the largest dataset on human values ever compiled, covering 180 countries.146
• Pioneering Values Thinking: He coined the term "valuegraphics," which represents a new approach to understanding consumer behavior that focuses on shared values rather than traditional demographics. This methodology has been adopted by major organizations including Google, PayPal, and the United Nations Foundation.345

Publications and Speaking Engagements

David is also a celebrated author; his recent book, The Death of Demographics, critiques outdated demographic stereotypes and advocates for a values-based approach to marketing and organizational decision-making. His previous works have earned accolades from various publications, including INC Magazine, which recognized one of his books as a top leadership read.134

He frequently speaks at international conferences, sharing insights on how understanding shared human values can significantly enhance engagement strategies for brands and organizations.25

Educational Background

David holds a Bachelor of Arts in Mass Communication/Media Studies from the University of North Dakota, graduating summa cum laude in 1988.2

Through his research and advocacy, David Allison aims to shift the focus from superficial demographic data to a deeper understanding of what truly drives human behavior—our shared values.