Dave Siegel

Dave Siegel is a renowned expert and author in the fields of innovation, youth marketing, and consumer communication strategy. He has authored three Marketing Texts focusing on Youth Marketing and Innovation. With over 40 years of experience in consumer marketing and advertising, Dave has worked with prestigious organizations such as P&G, Bristol-Myers Drackett, Cadbury Schweppes, Young & Rubicam, and WonderGroup. Dave has been a keynote speaker and conference chair at various international events organized by AMA, SHOPA, US Olympic Committee, Color Marketing Group, Grocery Manufacturer's Association, and Kid Power USA. He has delivered keynote speeches in numerous countries including Brazil, Australia, Singapore, Netherlands, England, France, and Malaysia. Dave Siegel has been recognized for his achievements and is the winner of the AMA Gold Effie and AAF Silver Medal. Additionally, Dave is a Certified Consulting Hypnotist, using his unique expertise to assist firms in enhancing innovation and consumer research through the application of hypnosis techniques.