Dave Graham

Dave Graham is the CEO and co-founder of Latitude 38 Entertainment, the company that owns and produces BottleRock Napa Valley music festival.12 He, along with his business partners Justin Dragoo and Jason Scoggins, acquired the BottleRock brand in late 2013 after its inaugural year left the festival in financial trouble.12

Graham and his team turned BottleRock from a potential disaster into one of the country's top destination festivals.1 With no prior experience in the concert business, they took a significant risk to save the festival and restore its reputation in Napa, California.1

Under Graham's leadership, BottleRock has become known for:

1. A unique blend of music, food, and wine experiences1
2. Innovative programming, including chef and celebrity collaborations1
3. A focus on delivering a premium Napa Valley experience2

Graham's approach to festival management includes:

• Booking a diverse mix of artists that appeal to the Northern California audience1
• Emphasizing the food and wine aspects of the festival1
• Turning their lack of industry experience into a strength by doing things their own way1

BottleRock has faced challenges, including earthquakes and wildfires in the Napa region, but Graham and his team have shown resilience in continuing to grow and improve the festival.1 The festival is now celebrating its tenth anniversary and has become a highly anticipated annual event.3