Darrin Samaha

Darrin Samaha is a seasoned marketing professional known for his expertise in building and promoting brands. As the Vice President of Marketing for Yesway, he plays a pivotal role in developing and growing the Yesway and Allsup's brand through various marketing strategies.

Specializing in B2C marketing strategy, brand design, advertising, merchandising, and loyalty program development, Darrin has a wealth of experience in leading marketing and creative teams for B2C and B2B accounts. He is also an influential figure in the convenience channel, engaging in public speaking engagements, webinars, and industry panels.

Darrin's educational background includes an MBA in Business Administration and Management with a focus on Marketing and Brand Strategy from Northwestern University's Kellogg School of Management. He has also completed the Marketing Leadership Executive Education Program, emphasizing Strategic Marketing, Branding, Communications, Consumer Insight, Loyalty, Pricing, and Advertising. Additionally, he holds a BA in Human Factors Psychology from Tufts University.

Previously, Darrin has held notable positions such as Vice President of Marketing at Yesway, Chief Creative Officer and Founder at Blue Coda, as well as consulting roles at Liberty Mutual, Painted Word, Inc., and Vignette Corporation.