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Damon Grimes
Brand Architect, Innovator, Campaign & Media Strategist, & Performance Marketer | Creator of Talenti Gelato Layers (>$100MM Innovation)
Damon Grimes is a marketing professional currently working at happy™, where he focuses on brand strategy, innovation, and portfolio management. His career spans various roles in marketing and brand management, including significant positions at Unilever and Daily Harvest.
Professional Background
Grimes has held various key roles:
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Brand Director at happy™: He is involved in the development and marketing of the coffee brand, which emphasizes "emotional innovation" in its approach to consumer engagement.
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Head of Innovation & Marketing Strategy at Talenti Gelato: Here, he was responsible for leading marketing strategies and product innovations.
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Experience at Unilever: Grimes worked for over four years with Talenti Gelato and held multiple positions that contributed to brand development and customer marketing strategies.
His educational background includes an MBA from the Kelley School of Business at Indiana University and a Bachelor of Science from the University of Kansas.12
Contributions
Grimes is recognized for creating breakthrough innovations in product development, such as the Layers innovation for Talenti Gelato, which involved comprehensive market testing and production trials. He advocates for a holistic approach to marketing that balances brand growth with consumer engagement.1
