Darren MacDonald

Darren MacDonald is a seasoned executive with extensive experience in digital strategy and retail leadership. Here's a comprehensive overview of his professional profile:

Professional Background

Current Role and Recent Developments:

• Served as Chief Customer Officer at Petco from August 2022 to April 2024145
• Recently appointed as CEO of Tonal, a personalized fitness technology company, in September 20243

Career Highlights

Key Positions:

• Petco:

  • Chief Customer Officer (August 2022 - April 2024)
  • Chief Digital and Innovation Officer (June 2019 - October 2022)2

• Previous Roles:

  • VP & Group General Manager at Walmart US eCommerce (January 2017 - June 2019)
  • SVP & General Manager at Jet.com (February 2016 - January 2017)
  • Founder & CEO of Ingress Capital (2014 - February 2016)
  • CEO of IAC/Pronto (August 2010 - April 2014)2

Professional Achievements at Petco

During his tenure as Chief Customer Officer, MacDonald focused on:

• Developing a personalized 360-degree pet health and wellness experience
• Expanding the Vital Care loyalty program
• Improving customer service and personalization strategies1

Notable Quotes

"We want to make that experience as seamless and as personalized as possible."1

Recent Transition

In September 2024, MacDonald was appointed CEO of Tonal, bringing over 20 years of global digital strategy and business development experience. He was described as a Tonal user himself, expressing excitement about pushing the company's personalized strength training technology further.3

Professional Termination

MacDonald was terminated from his role as Chief Customer Officer at Petco on April 12, 2024, a decision approved by the company's Board of Directors.456