Michael Houlihan

Michael Houlihan is a prominent entrepreneur and business innovator best known as the co-founder of Barefoot Wine, which became America's #1 selling wine brand.12 After selling Barefoot Wine, Houlihan and his partner Bonnie Harvey turned their attention to a new venture called Business Audio Theatre (BAT).3

Business Audio Theatre

Business Audio Theatre is a innovative concept in business education and storytelling. It's a new form of business audiobook where actors voice the parts in scenes that depict seminal events in a founder's story, complete with sound effects and music.1 This format aims to make business principles more engaging and memorable by presenting them through theatrical performance.4

Achievements and Recognition

Some of Michael Houlihan's notable achievements include:

1. Co-authoring the New York Times bestselling business book, "The Barefoot Spirit".5
2. The Audiobook Publishers' Association recognized "The Barefoot Spirit" as one of the top 5 business audiobooks of 2020.1
3. Serving as a trusted business advisor for over 10 years.2

Current Focus

Currently, Houlihan is focused on promoting and developing Business Audio Theatre. He believes that this innovative format can help companies with onboarding, brand building, and encouraging loyalty and engagement among employees and customers.1 His LinkedIn username is indeed mhoulihan, where he shares insights and updates about his work in Business Audio Theatre.3