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Darren Beck
Public Relations Manager @ Parcel Perform
Darren Beck is a seasoned professional with a diverse media background across broadcast, digital, and print platforms in various markets including Singapore, Malaysia, Indonesia, The Philippines, and Hong Kong.
His expertise in content writing and media relations has been recognized by prestigious industry awards such as the SABRE Awards and SQUARED ONLINE by Google & Avado.
Darren's career objective is to support client organizations in enhancing audience engagement, establishing industry thought leadership, and boosting media visibility through comprehensive PR strategies.
He specializes in areas like artificial intelligence, big data, cyber-security, e-commerce, logistics, internet of things, sports, and retail, and has a strong presence in key markets including Singapore, Malaysia, Indonesia, Thailand, The Philippines, and Hong Kong.
Darren has received accolades such as the 2019 SABRE Awards for his work in web-based business, particularly in helping traditional mom and pop stores in Little India adapt to the digital economy, in collaboration with Dei Holdings and PRecious Communications.
His educational background includes studies in Liberal Arts and Sciences/Liberal Studies, Sociology, Psychology, Digital Marketing, and Business Management with a focus on Logistics, Materials, and Supply Chain Management from reputable institutions like Columbia College, The University of British Columbia, Squared Online, and Nanyang Polytechnic.
Darren has held significant roles in renowned organizations such as Parcel Perform as a Public Relations Manager, PRecious Communications as an Associate Manager and Senior Client Associate, Lighthouse Independent Media as a Regional Producer for Human Resources Magazine, and the Singapore Red Cross Society as a Membership Executive.