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    Darrell Chang

    Basketball Brand Director - Greater China at Converse

    Darrell Chang is currently the Global Head of Brand Marketing at Blue Bottle Coffee, a position he has held since November 2021.1 However, he previously worked as the Basketball Brand Director for Greater China at Converse, where he played a key role in building the foundational brand for Converse Basketball in that region.1

    Chang has a strong educational background in business administration. He holds a Master of Business Administration (MBA) from Rutgers, The State University of New Jersey-New Brunswick, which he completed between 2008 and 2010.1 He also studied at UC Santa Barbara from 1996 to 2000.1

    Colleagues have described Chang as a visionary in his field, particularly noting his work in developing the Converse Basketball brand in Greater China.1 His experience in sports marketing and brand management has likely contributed to his success in his current role at Blue Bottle Coffee.

    Chang's career trajectory demonstrates his expertise in brand marketing, with a particular focus on the intersection of sports and consumer goods. His transition from a sports-specific role to a broader brand marketing position at Blue Bottle Coffee suggests versatility and a wide range of marketing skills.

    Related Questions

    What are Darrell Chang's key achievements at Converse?
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    What was Darrell Chang's role at Blue Bottle Coffee?
    What educational background does Darrell Chang have?
    How long has Darrell Chang been working in the marketing industry?
    Darrell Chang
    Darrell Chang, photo 1
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    Location

    China