Heather Park

Heather Park is the Director of Global Brand Creative at Converse, a position she has held since 2021. In this role, she is responsible for leading the brand's creative strategy and execution on a global scale. Her work focuses on integrating creativity with functionality to enhance brand identity and consumer engagement.

Professional Background

• Previous Roles: Before becoming the Director, Heather served as the Creative Director for North America at Converse from 2017 to 2022. She has extensive experience in creative direction and brand development, having also owned her own creative agency prior to joining Converse.
• Expertise: Heather is recognized for her ability to navigate complex challenges in brand strategy while delivering aesthetically pleasing and functional solutions. Her work often emphasizes themes such as cultural participation and community engagement, particularly through campaigns that resonate with diverse audiences.

Notable Projects

Under her leadership, Converse has launched various campaigns that embody a "skate mindset," focusing on audacity and irreverence while moving away from traditional tropes associated with skate culture. This approach aims to create a more inclusive and playful brand image.

Education and Skills

Heather's background includes a strong foundation in design and brand strategy, making her a key player in shaping Converse's global narrative. Her skills include:

• Creative Direction
• Brand Development
• Advertising
• Graphic Design

For more detailed insights into her professional journey, you can view her LinkedIn profile at Heather Park's LinkedIn .1