Darnell Smith

Darnell Smith is the Founder and CEO of MXXN, a company based in Mill Valley, California, that specializes in cannabis-infused non-alcoholic spirits. MXXN aims to provide innovative beverage options that serve as alternatives to traditional alcoholic drinks, appealing to a growing market interested in cannabis products. Smith has a background in highly regulated industries such as spirits, pharmaceuticals, and financial services, which informs his approach to product development and market strategy in the cannabis sector.123

Under his leadership, MXXN has positioned itself within the cocktail culture by creating one-to-one replacements for traditional spirits, emphasizing quality and experience without the effects of alcohol. Smith's efforts reflect a broader trend toward wellness and mindful consumption within the beverage industry.23