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Daria Darmaniyan
Communication & Strategy - Yoga & Meditation Teacher in London
Professional Background
Daria Darmaniyan is an accomplished Senior Manager with extensive experience in the public relations and communications industry. With her keen expertise in content creation, media relations, crisis communications, and strategy building, Daria has successfully led numerous communications strategies and campaigns for leading names in the visual arts, art and technology sectors, as well as esteemed design and luxury brands. Throughout her career, she has honed her skills in market research and strategy development, enabling her to create impactful and successful communications that resonate with audiences and stakeholders alike.
Daria's professional journey has led her to influential positions, including her current role as a Senior Account Manager at SUTTON, where her leadership and innovative approach have made a significant difference. Previously, she served as a Marketing Executive at Stephen Webster, where her marketing strategies contributed to the brand's modern image in the luxury jewelry market. Daria's earlier roles have further diversified her experience, having worked as a Management Intern at the Contemporary Art Society and in the Russian Art department at Sotheby's. Also noteworthy is her role as a Columnist and Photographer at Buro 24/7, where she provided insights into the world of art and culture.
Daria's diverse career trajectory showcases her ability to adapt to various roles and environments, all while maintaining a strong commitment to excellence in communication and public relations, further establishing her as a leader in her field.
Education and Achievements
Daria’s educational background is as impressive as her career achievements. She holds a BA (Hons) in Criticism, Communication, and Curation in Art and Design from Central Saint Martins, University of The Arts London, where she graduated with a 2:1. This rigorous academic training has provided her with essential critical thinking and analytical skills, allowing her to navigate the complexities of the art and design sectors successfully.
Further enhancing her profile, Daria pursued an MA in Art Business at Sotheby’s Institute of Art, where she gained in-depth knowledge of the global art market, the intersection of commerce and culture, and the comprehensive understanding of art valuation. Daria's commitment to lifelong learning is also evident through her various short courses at Sotheby’s Institute of Art, including "Art and Finance in a Global Market" and "Celebrating Jewelry 1800-2010."
In addition to her accomplishments in the art and communication sectors, Daria is a Registered Yoga & Meditation Teacher (RYT 250) recognized by the Yoga Alliance. Through her company, Darmaniya Yoga, she offers private, group, and corporate yoga classes, as well as workshops in London and online. Her commitment to wellness and mindfulness significantly contributes to her holistic approach in both her personal and professional life. This unique combination of skills makes her a truly multifaceted professional.
Achievements
Daria Darmaniyan’s achievements extend far beyond her academic accolades. Her strategic vision and creativity have positioned her as a prominent figure in public relations and communications, meaning she has both designed and executed successful campaigns that have garnered extensive media coverage and recognition.
At SUTTON, Daria plays a crucial role in overseeing campaigns for prominent luxury brands and reputable names in the arts sector. Her ability to cultivate relationships with key media personnel ensures that her clients receive the spotlight they deserve, thereby enhancing brand visibility and reputation.
Moreover, her contributions at Stephen Webster as a Marketing Executive were pivotal in transforming the brand's positioning within the competitive landscape of luxury jewelry. This has helped the brand attract a diverse clientele and significantly increase its market share.
Daria's work as a columnist and photographer at Buro 24/7 is yet another testament to her comprehensive skill set. Her articles not only informed readers about art and culture but also engaged them through striking photography, ultimately intertwining her passion for visual aesthetics with her fervor for communication. Her contributions have undoubtedly enriched the discourse around contemporary culture.
In summary, Daria Darmaniyan is an exemplary professional whose extensive background in public relations, communications, and art business places her at the forefront of her industry. With a unique blend of creativity, strategic acumen, and a passion for the arts, she continues to elevate brands and inspire her audiences. Her journey is a remarkable reflection of dedication, innovation, and a commitment to excellence—all qualities that make her a treasured asset in the realms of communications and public relations.
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