Darcy K.

Darcy Kelley is a seasoned analytics and planning leader with over 15 years of experience in managing teams and analyzing large customer and market datasets. She is an expert in developing actionable customer personas, segments, valuations, and cross-platform engagement strategies that drive brand performance. Kelley has a multi-sector experience working with large client organizations and helping them select Data Management Platforms (DMPs) while managing data ingestion and automation. Her expertise in content databases, media aggregators, social analytics, and influencer visualization platforms enable her to provide business insights that inform business strategy, measure results, and generate sales.

Kelley has worked for various organizations such as NATIONAL Public Relations, Sonic Boom Creative Media, inVentiv Health, Razorfish, Digitas, Petro-Canada, Adeo Communications, dthree, and Columbia House. Throughout her career, she has designed research and measurement frameworks, managed customer experience journeys and CRM, and implemented behavioral targeting and triggers aimed at improving customer retention and engagement. Her proficiency in digital strategy & planning, segmentation, program management, targeting, and predictive tools, makes her an expert in the analytics and planning industry.