Daphne Tuijn

Daphne Tuijn is a China eCommerce and tech specialist who co-founded and serves as the CEO of Chaoly, a data analytics platform based in Shanghai.12 With a background in international management and experience living and working in China, Daphne has developed expertise in helping consumer brands maximize their ROI in the Chinese market through data-driven insights.2

Career and Entrepreneurship

Daphne's journey in China began during her studies at the Rotterdam School of Management, where she pursued a double degree in CEMS International Management.2 After graduation, she worked for Meltwater in Hong Kong and later as a risk analyst at the Royal Bank of Scotland.2

In 2013, inspired by Jack Ma's announcement of Tmall Global, Daphne embarked on her entrepreneurial path.2 She initially operated as a Tmall Partner (TP) with WebshopinChina.com and ran her own online store, Daphne Holland Store, on JingDong, selling baby and mother care products.2

Founding Chaoly

Combining her strength in data analytics with her passion for the Chinese digital market, Daphne founded Chaoly.2 The company's name reflects its mission:

• "Chao" (超) means "improve or exceed"
• "Li" (励) refers to reward or encouragement

Chaoly's platform is designed to support overseas brands in their eCommerce and social media efforts in China, offering modular software solutions for various challenges faced by brands in different phases of their China market entry.2

Expertise and Approach

Daphne is known for her passion for using data to tell stories and formulate actionable insights.2 She advocates for data-driven decision-making in the complex and fast-changing Chinese market, emphasizing the importance of refining and effectively using the vast amounts of data available.1

Personal Interests

Outside of her professional life, Daphne volunteers at De Polderweg, a facility for people with mental or physical disabilities, where she regularly bakes pancakes.3