Josh Gardner

Josh Gardner is a seasoned professional with over two decades of experience in China, focusing on helping Western brands succeed in the digital landscape of China.

Having initially moved to China to study Mandarin and conduct fieldwork on minorities in Yunnan, Josh learned valuable lessons about the importance of genuine relationships and understanding the local market intricacies.

Josh emphasizes the significance of authentic connections in China, highlighting that success is deeply tied to cultivating meaningful relationships and adding substantial value.

With a background in Anthropology and Chinese Studies from Boston University, Josh Gardner brings a unique perspective to bridging the gap between Western brands and the Chinese market.

As the former CEO and Co-Founder of Kung Fu Data, Josh has a proven track record of launching successful fashion, lifestyle, and performance brands on major Chinese social media and ecommerce platforms.

Josh Gardner advocates for transparency, accountability, and leveraging real data to drive impactful decisions for Western brands entering or expanding in China.

Driven by a passion for enabling successful launches in the Chinese market, Josh Gardner is committed to steering Western brands towards a prosperous future in China's dynamic digital ecosystem.