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Danny Whybrow
Founding Partner: ELMNTL
Danny Whybrow is one of the founding partners and owners of ELMNTL, an independent creative studio based in London.12 With over 20 years of experience in the media production industry, Whybrow has established himself as a seasoned professional with extensive board-level expertise.
Career Background
Before co-founding ELMNTL, Danny Whybrow held significant positions in the creative industry:
- He previously worked as Managing Director at Blue, where he first crossed paths with his future business partner, Greg White.1
- Whybrow also had a stint at Smoke & Mirrors, demonstrating his continued involvement in the visual effects and creative production sector.1
Founding ELMNTL
In 2022, Danny Whybrow and Greg White joined forces to establish ELMNTL.1 The company, located in Shoreditch, London, specializes in creative and visual effects production.23 Their decision to start ELMNTL was driven by:
- A shared belief in simplicity and common sense in their approach to work
- A desire to create an independent business that could compete effectively against larger corporate entities
- The goal of "doing right by people" and maintaining high standards in their creative output1
Leadership and Expertise
As a founding partner, Danny Whybrow brings several key strengths to ELMNTL:
- Strong leadership skills, which have been noted by his business partner Greg White
- A commitment to maintaining the company's independence, which they view as crucial to their creative philosophy
- An ability to lead teams and drive business growth in competitive environments
Partnership Dynamic
The partnership between Danny Whybrow and Greg White is characterized by:
- Complementary skills and a shared vision for the company
- A long-standing friendship that predates their business venture
- A mutual respect for each other's abilities and approach to work
- A collaborative problem-solving style, often involving discussions over a pint1
Danny Whybrow's role at ELMNTL encompasses both creative direction and business management, contributing to the company's growth and its ability to work with high-profile clients such as adidas, Paddy Power, Tesco, and Weetabix.1
