Suggestions
Danny Eldridge
Digital and Data Led Tools for Retailers, FMCG's and Craft Distillers
Danny Eldridge is a freelance consultant specializing in On Shelf Availability (OSA) and data analytics for the beverage and consumer packaged goods (CPG) industry.17 He is currently self-employed and based in Higher Walton, England, United Kingdom.1
Professional Focus
Danny's expertise lies in several key areas:
Data Analytics:: He works extensively with UK supermarkets' sales and supply chain data feeds, helping BWS (Beer, Wine, and Spirits) suppliers maximize the benefits of this information.3
Trade Promotion and Analytics:: Danny is recognized as a CPG Trade Promotion and Analytics Expert, focusing on driving growth through data-driven insights.4
On Shelf Availability Consulting:: He offers advanced analytics services, utilizing store sales, inventory, and supply chain data to improve product availability and prevent out-of-stock situations.7
Industry Specialization
Danny's work primarily revolves around the alcoholic and non-alcoholic beverage industry:
- He has expertise in the gin market, analyzing market trends such as the share of offers over time.2
- He supports no-alcohol spirits brands by providing data collection and analytics services.6
- His knowledge extends to other spirits categories, including mezcal.8
Tools and Initiatives
Danny is associated with several data-driven tools and platforms:
- Data Sipper: A tool he uses for market analysis and trend identification in the beverage industry.2
- Marjin Jigger: A free tool he promotes to help businesses control their RTM (Route to Market) price chain and COGS (Cost of Goods Sold).5
- EDVLabs.io: A platform that he mentioned would be adding data collection and analytics capabilities for non-alcoholic spirit brands.6
Danny Eldridge appears to be a well-connected professional in his field, with over 12,000 followers and 500+ connections on LinkedIn.1 His expertise in data analytics, on-shelf availability, and the beverage industry makes him a valuable consultant for companies looking to optimize their market presence and supply chain efficiency.
