Daniela Arraiz

Daniela Arraiz is an entrepreneur and investor known for her role as the Co-Founder and CEO of Brandcrops. With a solid background in marketing, she previously served as the Chief Marketing Officer (CMO) at Goiko Grill, showcasing her expertise in building brands with compelling narratives and purpose.

Dedicated to continuous growth and pushing boundaries beyond her comfort zone, Daniela has pursued an extensive educational journey to enhance her skill set. She has completed programs at prestigious institutions such as Stanford University, MIT Sloan School of Management, Columbia Business School, IE Exponential Learning, and Harvard Extension School, focusing on areas like innovation, digital marketing analytics, leadership, storytelling, customer experience management, and growth strategies.

Her academic achievements include a Master's in Strategic Design and a Degree in Architecture from renowned institutions like IED Madrid and Universidad Simón Bolívar, reflecting her diverse interests and versatile background.

Beyond her academic pursuits, Daniela has held key positions in various organizations, where she has showcased her leadership abilities. From founding Brandcrops to serving as a Chief Communications Officer (CCO) and CMO at Goiko, she has demonstrated her prowess in driving communication strategies and marketing initiatives.

With a passion for brands that tell impactful stories and stand for a purpose, Daniela Arraiz is a seasoned professional with a unique blend of skills across marketing, communication, leadership, and design.

Her experience in both the corporate and entrepreneurial realms has equipped her with a comprehensive understanding of business dynamics, customer behavior, and market trends, making her a valuable asset in the industry.