Daniel Williams

Daniel Williams is the Chief Executive Officer at NorthernSpirit, a position he has held since at least October 2023.1 He is a community-focused brand leader with extensive experience in building high-performance teams and delivering results.1

Professional Background

Daniel Williams has a diverse background in the fitness and entrepreneurial sectors:

• Founder of Second Nature Social (November 2023 - Present)1
• Interim Managing Director at London Fitness Holdings - Orangetheory Fitness (October 2023 - Present)1
• Entrepreneur, Adviser, and Mentor (May 2023 - Present)1
• Founder and former CEO of WIT Fitness (January 2015 - June 2022)1

Experience at WIT Fitness

Williams founded WIT Fitness in January 2015 and served as its CEO for over 7 years.1 During his tenure, he played a crucial role in growing the company and establishing partnerships, including a notable multi-year e-commerce and retail deal with CrossFit announced in 2021.2

Leadership Style and Vision

As a leader, Daniel Williams is known for:

• Focusing on community-building and brand development1
• Driving growth and transformation in businesses2
• Understanding the fitness industry, particularly the CrossFit community2

He has expressed optimism about the future of CrossFit and its potential for growth, citing the sport's accessibility and undersaturation in various countries.2

Skills and Expertise

Daniel Williams' expertise includes:

• Brand consulting
• Team building
• Project management
• E-commerce
• Retail partnerships

His experience in the fitness industry, combined with his entrepreneurial background, positions him well for his role as CEO of NorthernSpirit, where he continues to pursue his mission of changing lives through fitness.3