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    Daniel Parmar

    Sr. Director at Merkle

    Daniel Parmar is a Senior Director at Merkle's Customer Strategy practice, bringing expertise in omnichannel marketing, digital and CRM strategy, and multinational marketing programs.

    Within Merkle, Daniel leads the Automotive and Mobility sector, focusing on leveraging solutions for industry clients and exploring the potential of autonomous technologies, electrification, and connectivity.

    With a background covering sectors like automotive, financial services, and telecom, Daniel advises clients on creating personalized customer experiences and developing long-term relationships.

    Daniel also heads the Market Research function at Merkle, innovatively using data to enhance strategic plans and deliver value to clients.

    Education-wise, Daniel holds a Master of Commerce and a Bachelor of Commerce from Madras Christian College, along with an MBA from the University of Missouri-Columbia, College of Business.

    Prior to his current role, Daniel has held positions such as Senior Strategist and Strategist at Merkle - IMPAQT, Principal at Marketing Consultant, Investment Analyst at Mizzou Investment Fund, and Associate at Infosys.