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Daniel Lau
// LIGHTSPEEDVISION
Daniel Lau is an experienced Commercial Director and co-founder of LIGHTSPEEDVISION, a global creative agency specializing in cross-industry collaborations and immersive, experiential events.13
Professional Background
Daniel Lau has a demonstrated history of working in the entertainment industry. He is skilled in Marketing Management and has expertise in creating innovative marketing strategies.2 Prior to founding LIGHTSPEEDVISION, Lau worked for large corporations such as Mercedes, Apple, and Beats.1
Education
Lau attended Beijing Foreign Studies University, though his specific degree or field of study is not mentioned in the available information.2
Entrepreneurial Journey
Together with Chris Loo, Daniel Lau co-founded LIGHTSPEEDVISION in 2019.3 The company has achieved significant success, including:
- Taking a global retainer away from Robert Greenberg and Associates (RGA), a top digital agency, for Beats by Dre1
- Specializing in cross-industry collaborations to create immersive, experiential events3
- Focusing on understanding culture and leveraging social capital to grow their business1
Business Philosophy
Lau emphasizes the importance of:
- Understanding and leveraging culture in business
- Building strong relationships and networks
- Adapting to different business environments (e.g., changing from formal corporate attire to a more casual style)1
Daniel Lau's LinkedIn username is danielptlau, as confirmed by the query.2