Daniel Griffiths

Daniel Griffiths is a seasoned veteran in the digital marketing and advertising industry, known for his exceptional leadership skills and profound impact on global marketing campaigns.

With extensive experience managing teams in the UK and Europe, Daniel has spearheaded campaigns for renowned artists like RAYE, Jorja Smith, Skepta, NSG, Anderson .Paak, and Al Green, earning accolades and recognition for his creativity and innovation.

His work has been prominently featured in Music Ally's prestigious 'Best Digital Musical Marketing Campaigns' report for an impressive eight years in a row, demonstrating his consistency and expertise in the field.

Daniel played a key role in launching the careers of Jorja Smith and RAYE on a global scale, contributing to their achievements such as BRIT Awards, Mercury Prize nominations, and BRIT Billions Awards.

Recognized for his industry influence, Daniel Griffiths was chosen as a Label Ambassador by Midem, further solidifying his reputation as a leader in music marketing.

His collaboration with artist Frank Turner resulted in two Gold records and a memorable performance at the Olympic Games Opening Ceremony, showcasing his diverse skill set in both marketing and artist management.

Daniel's strategic contributions also played a significant role in positioning The Orchard as a major player in the UK's independent distribution sector, underscoring his ability to drive success and growth in competitive environments.

Beyond the music industry, Daniel Griffiths led the digital and social media efforts for the highly successful Latitude festival, building its online presence from inception to a highly acclaimed 35,000-capacity event.

His exceptional track record has earned him prestigious awards, including two AIM Awards and a nomination for Best U.K. Independent Label, recognizing his outstanding contributions to Xtra Mile Recordings.

Daniel's academic background includes studying Digital Media, Graphic Design & Digital Media at London College of Communication, complementing his practical experience and enhancing his multifaceted expertise.

With a rich professional history that spans leadership roles in digital marketing at organizations like The Orchard and Xtra Mile Recordings, Daniel Griffiths continues to make a lasting impact in the industry through his strategic vision and creative prowess.