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    Daniel Fitzgerald

    Manager, Retail Partnerships at Fair Trade USA

    Daniel Fitzgerald is a seasoned professional with over seven years of experience in the food industry, primarily known as the Co-founder and Executive of Small Axe Peppers.

    Daniel's passion lies in developing top-notch, creative, and sustainable food items that cater to a broad range of consumer tastes and preferences.

    In his role as the CEO of Small Axe Peppers, Daniel utilizes his expert knowledge in food science, business growth, and strategic leadership to drive the company's vision and expansion.

    A pioneer of an innovative economic model, Daniel sources peppers from community gardens nationwide, fostering social impact, supporting low-income farmers, and elevating product quality and differentiation.

    Responsible for product R&D, sales, marketing, and operational infrastructure at Small Axe Peppers, Daniel ensures the company aligns with customer needs, stays competitive, and achieves financial objectives.

    Focused on continuous improvement, Daniel actively seeks out opportunities to enhance processes, product offerings, partnerships, and industry impact.

    Daniel's educational background includes a Master's degree in Food Science from MSc Food Identity and a Bachelor's degree in English Language and Literature/Letters from New York University.

    His professional experience spans roles such as Manager of Retail Partnerships at Fair Trade USA, Chief Executive Officer, and Chief Operations Officer at Small Axe Peppers, as well as positions at Teach For America and the Newington Cropsey Foundation.

    Daniel Fitzgerald
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    Location

    New York City Metropolitan Area