Daniel Colton

Daniel Colton was the Group Strategy and Transformation Director at ITV, serving as a member of the company's Management Board.13 He joined ITV in 2018 as Strategy Implementation Director and was promoted to his role as Group Strategy and Transformation Director in 2020.1

In his position at ITV, Colton was responsible for:

1. Defining and delivering ITV's group strategy
2. Driving the company's transformation agenda
3. Overseeing ITV's Group Risk function3

Career Background

Before joining ITV, Daniel Colton had experience in management consulting:

• He worked as a Management Consultant with the Boston Consulting Group, where he focused on defining strategies for global media businesses in the UK and internationally.1
• Prior to that, he began his career at Deloitte.1

Recent Career Move

In late 2022, it was announced that Daniel Colton would be leaving ITV to take up a new role outside the company.2 Subsequently, in February 2023, Colton assumed the position of Managing Director at Sky Betting and Gaming, one of Flutter Entertainment's flagship sportsbook brands.4

This career transition marked a shift from his strategic role in traditional media at ITV to a leadership position in the online gambling and sports betting industry.