Paul Ridsdale

Paul Ridsdale is the Director of Brand & Marketing at ITV, where he plays a pivotal role in shaping the company's marketing strategies. With over 20 years of experience in the marketing field, Ridsdale has developed a strong background in brand management and consumer engagement, particularly within the media sector.

Professional Background

• Current Role: As Director of Brand & Marketing at ITV, Ridsdale is responsible for overseeing the consumer marketing strategy for one of the UK's largest commercial broadcasters. His work includes leading initiatives such as the "More Than TV" campaign and contributing to award-winning projects like the "Britain Get Talking" mental health campaign.34
• Previous Experience: Before joining ITV, Ridsdale held significant roles at various media companies, including Sky TV and BT Vision. He transitioned to ITV after a successful freelance stint with the BBC.25

Education

Ridsdale studied at the University of Southampton, which laid the foundation for his extensive career in marketing.1

Notable Achievements

• Under his leadership, ITV's marketing team has garnered recognition for its innovative approaches and effectiveness in engaging audiences, contributing to ITV's overall brand purpose and market presence.6

Ridsdale's strategic vision and extensive experience make him a key figure in ITV's marketing landscape.