Daniel Siqueira

Daniel Araujo Siqueira is a seasoned marketing professional with expertise in Growth, Performance, BI, Design, and UX.

He has a strong background in developing marketing strategies, brand identity, and defining specific communication channels for both internal and external audiences.

With a focus on Inbound Marketing, Daniel excels in attracting and converting customers through relevant content, thus enhancing branding efforts.

His skills include proficiency in tools like Google Analytics, Google Tag Manager, NPS surveys, Hotjar, and Cohort Analysis for data analysis and decision-making support.

Daniel is experienced in setting and tracking KPIs, providing insightful reports to management, and effectively leading and managing high-performance teams.

His educational background includes studies in Business Management, Markets, and Interactive Projects, as well as an iMBA from Faculdade Impacta Tecnologia and a Bachelor's degree in Administration from Universidade Federal de Santa Catarina.

Daniel has held key positions such as Digital Marketing Manager at Sumicity, Head of Growth Hacking, Head of Marketing, and Growth Marketing Manager at Decode, among others, showcasing his diverse experience in the field.

His previous roles span across various organizations including D/Araújo Comunicação, Isobar, EMBRATUR, 9mm Propaganda, Imaginarium Brasil, Clear Educação e Inovação, Marche Lapin, BM Sua Casa, EMBRAF, and IBAMA.