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The Seattle School of Theology & Psychology

Entrepreneur.  Founder.  Owner.  Fire Starter.

ConvertKit

Investor

Skills: Market Analysis · Product Management · Product Road Mapping · Competitive Analysis · Analytical Skills · Positioning (Marketing) · User Experience (UX) · Project Management · Cross-functional Team Leadership · Product Discovery · Leadership · Data Analysis · Business Strategy · C-Level Leadership · Cross-functional Collaborations · Data-driven Decision Making · Marketing Strategy · Problem Solving · Product Service · Product Strategy · Product Development · Product Marketing · Communication

Self-employed

Fractional Product and Product Marketing Leader

Gumroad

**An UpsideBuilders Venture (see above)**

// AI driven short form social video creation from long form content.  Make your Ted Talk into a TikTok.

Highlights:
- Led agile engineering, machine learning, PMs, and design teams, resulting in the acquisition of the first 100+ paying users within the launch period.
- Engaged in direct customer interviews and monitored the support queue to gain insights and develop clear personas, resulting in the incorporation of valuable feedback into the product discovery and development process. 
- Partnered with sales and marketing teams to develop effective product, pricing, packaging, and positioning strategies, resulting in increased revenue and market share.
- Utilized customer feedback and market analysis to develop a compelling roadmap aligned with business goals and customer needs. 
- Developed effective go-to-market strategies, pricing models, packaging options, licensing, and tiering.

VideoSnap

Principal Product Manager

**An UpsideBuilders Venture (see above)**

// B2B video testimonial collection and management for marketing and social media agencies.

Highlights:
- Successfully onboarded and served 500+ users, contributing to a seven-figure valuation at exit.
- Owned the product vision, product life cycle, roadmap, and backlog, aligning business goals with customer needs to maximize value creation. 
- Identified new use cases and harnessed the full capabilities of the product to drive innovation.
- Collaborated with sales to develop a highly effective webinar, consistently achieving conversion rates of 10%+ 
- Employed testing and rapid iteration to create multiple successful funnels, leading to a 4x increase in customer lifetime value (LTV).
- Iterated on pricing, packaging, and workflow automation, introducing a free trial funnel and an annual upgrade offer, resulting in reduced churn and increased LTV.
- Implemented support processes to capture customer feedback, hired a Support Lead, and guided the team in developing self-serve documentation and processes, leading to reduced support tickets and workload.

TrustScout

// B2B SaaS venture studio.  Shipped five products: VideoSnap, TrustScout, SpeedyReviews, GetClear, and SellSimple.

Highlights:
- Launched VideoSnap & TrustScout (see below)
- Oversaw the rapid iteration of product development, strategy, pricing, positioning, and funnel testing, informed by customer interviews in a fast-paced startup environment.
- Made data-driven decisions based on key metrics, identifying projects to prioritize for growth and those to discontinue.

UpsideBuilders

Founder & CEO

// B2B video personalization platform that dynamically customizes video to be unique to each viewer via CRM data or social profile.

- Grew and managed a team of 23 including PMs, engineering, legal, sales, finance, HR, and customer success, while implementing streamlined processes and disciplined product sprints to deliver results.
- Spearheaded the creation of innovative products, resulting in $4.1M in revenue, a 214% increase in company value over 30 months, and a signed Letter of Intent (LOI). 
- Orchestrated and successfully executed a $1.2M product launch, driving a 10x increase in the customer base within 30 days. 
- Optimized pricing, packaging, and customer journey to match customer needs, leading to increased customer lifetime value (LTV). 
- Conceived, designed, and managed the development and launch of six 6 and 7 figure products, providing strategic direction to product, design, and engineering teams, gaining buy-in from internal stakeholders.