Dana Story

Dana Story is an experienced executive in the beauty industry with a strong background in leadership and entrepreneurship. She is the founder and former President/CEO of Sultra Corporation, a luxury hair tool brand that she established in 2008.12

Career Highlights

Sultra Corporation: Dana Story served as the President/CEO and Founder of Sultra from October 2008 to October 2017, a tenure of 9 years and 1 month.1 Sultra is known for its innovative, fashion-forward hair tools that utilize healing technology to strengthen hair.2

ghd Professional: Prior to founding Sultra, Dana held the position of CEO/President at ghd Professional, North America Inc. from May 2004 to October 2008, for a period of 4 years and 6 months.1

Recent Roles: After her time at Sultra, Dana Story has taken on new roles in the beauty industry:

1. PL Innovations and Compliance Officer at iBeauty Brands (2022 - present)5
2. Vice President at an unspecified company (as of 2021)3

Expertise and Impact

Dana Story is recognized for her extensive experience in the beauty industry, having held leadership positions in several prominent companies including ghd Professional, Lanza, and Sultra.4 Her entrepreneurial spirit and industry knowledge have contributed to her success in founding and leading Sultra, which has become a leading company in the hair tool sector.

Dana Story's LinkedIn profile can be found under the username dana-story-aa772213, where professionals can connect with her and stay updated on her career developments.13