Ian Christie

Ian Christie is a prominent figure in the bicycle retail industry, known for his roles in both traditional brick-and-mortar stores and mobile bike services. Here's an overview of Ian Christie's professional background:

Professional Roles

CEO of Summit Bicycles: Ian Christie is the founder and CEO of Summit Bicycles, a chain of five brick-and-mortar bicycle stores located in the San Francisco Bay Area and Silicon Valley.12 Summit Bicycles has been serving cyclists in the area for decades, with a strong focus on customer experience and service.

Beeline Bikes Franchisee: In addition to his role at Summit Bicycles, Christie became a franchisee of Beeline Bikes in February 2017.25 Beeline Bikes is a mobile bike shop service that brings bicycle repair and sales directly to customers' homes or offices.

Business Expansion

In a significant move to expand his business model, Christie acquired Beeline Bikes franchises in Northern California:

1. Summit Bicycles launched a fleet of seven mobile bike shops serving customers from San Francisco to Santa Cruz.3
2. This acquisition included five of Beeline's company-owned service trucks, which began operating as Summit Bicycles' mobile shops.3

Industry Involvement

Christie is known for his forward-thinking approach to the bicycle industry:

• He is a founding member of The 20 Collective, a cycling industry organization aimed at getting more people on bikes.1
• Christie recognizes the changing landscape of the bicycle industry and aims to stay on the leading edge of customer service and cycling promotion.35

Business Philosophy

Ian Christie's success is attributed to his commitment to customer satisfaction:

• He emphasizes creating happy customers and demonstrating genuine care for their experience.4
• Christie believes in adapting to market trends and consumer expectations, which led him to incorporate mobile services into his traditional retail model.4

By combining his brick-and-mortar stores with Beeline's mobile services, Christie has created a multi-channel retail business that caters to the evolving needs of modern cyclists in the Bay Area.