Dana Scafidi

Dana Scafidi is a seasoned professional in the digital media and marketing industry with a diverse background and significant experience. While she previously held the position of Senior Director, Digital at OMD USA from 2016 to 20202, her career has since progressed.

Currently, Dana Scafidi serves as the Director of Enterprise Media & Investment at Cigna Healthcare.145 This role is based in Bloomfield, Connecticut, where she likely applies her extensive digital media expertise to Cigna's marketing strategies.5

Career Highlights

Previous Roles::

• Group Director at Horizon Next
• Senior Director, Digital at OMD USA (2016-2020)

Current Position::

• Director of Enterprise Media & Investment at Cigna Healthcare

Expertise and Recognition

Dana has built a strong reputation in the media buying industry. She is known for her excellent skills in working with major brands such as Wendy's and Kraft Heinz.3 Her expertise spans digital media and marketing strategies, making her a valuable asset in the rapidly evolving digital landscape.

Professional Network

Dana maintains a robust professional network, with over 500 connections on LinkedIn.1 This extensive network likely contributes to her industry knowledge and influence.

Education

Dana Scafidi's educational background includes studies at Penn State University1, which has likely provided a solid foundation for her successful career in digital media and marketing.

Industry Involvement

Dana has been recognized as a "Woman to Watch" in the media industry. She has been noted for her advocacy for mothers in the workplace and her commitment to career growth.6 This recognition highlights her influence and thought leadership in the field.

Dana Scafidi's career trajectory demonstrates her adaptability and expertise in the ever-changing landscape of digital media and marketing, as she has successfully transitioned from agency roles to a leadership position in the healthcare industry.