Dana Nastase

Dana Nastase is the Head of Business Development at Twipe, a digital publishing company that is dedicated to helping publishers build sustainable business models and grow their business through technology. Nastase is a highly energetic and positive person who believes in the power of innovation and leadership based on trust. She has a wealth of experience in product and business development, project management, and digital strategy, having worked for major brands such as Nike and Johnson & Johnson.

Nastase holds a Master of Science degree in Engineering/Industrial Management from the University of Leuven, a Bachelor's degree in Business/Managerial Economics from Technische Universität Dresden, and a Bachelor of Science degree in Industrial Engineering and Management from Universitatea „Politehnica” din București. She also studied International Baccalaureate, Mathematics, and English Bilingual at Colegiul National Sfantul Sava Bucuresti.

At Twipe, Nastase leads the Business Development efforts in terms of geographical expansion and market watch, providing insights on new and right product development. She is an advocate of edition-based formats and paid content, recognizing that editions provide curation, depth, and structure in a world overwhelmed by information. Nastase takes pride in her work to help newsrooms understand their readers with analytics products tailored to the structure and complexity of newspapers. She is also involved in exploring the use of AI in media and newspaper creation and distribution, and co-developed JAMES - the digital butler - in collaboration with NewsUK to individualize the distribution of content via newsletters, push notifications, or other triggers.