Clemson University

Marketing Director at Red Mountain Entertainment

Responsible for the creation and execution of advertising, marketing and public relations campaigns for all Red Mountain Entertainment events throughout the Southeast. Manage the workflow of multiple projects simultaneously, seeing the campaigns through various phases from announcement to event execution. 

Key Responsibilities
• Develop and manage creative marketing and promotional plans
• Collaborate with marketing, sponsorship/sales, ticketing, production and venue staff at multiple venues throughout the region to successfully execute marketing plans and initiatives 
• Build and maintain strong relationships with industry partners, working together to ensure proper implementation of all marketing campaign elements
• Oversee digital strategy across various platforms including Facebook, Instagram, Twitter & Google AdWords
• Utilize available data to identify target audience and effectively and efficiently maximize conversions 
• Media buying and negotiating including radio, television, print, digital and outdoor
• Managed event-specific budgets for over 150 events in 2018
• Create high impact promotions and strong consumer awareness focusing on added value with the goal of driving sales
• Handle all public relations including distribution of press releases and publicity materials, pitching preview stories, coordinating interviews and serving as the on-site media manager
• Work with graphic designer on creation of all print and digital imaging with careful attention to brand standards

Live Nation Entertainment

Regional Marketing Director

• Developed advertising and marketing campaigns for all Live Nation events in Alabama & Tennessee
• Worked collaboratively with Live Nation tour marketing departments to locally execute elements of national strategic marketing campaigns in conjunction with Live Nation tours
• Worked with Live Nation Digital Team to develop and execute effective digital strategy to promote upcoming concerts

Marketing Director - Alabama & Tennessee

• Developed advertising and marketing campaigns for Live Nation events in Arkansas, Louisiana, Mississippi & West/Central Texas – Austin, El Paso, Laredo, McAllen/Rio Grande Valley & San Antonio
• Directed Marketing Coordinator and New Media Coordinator positions to work collaboratively in managing numerous and diverse events, including Latin music artists in largely Hispanic market

Marketing Director - South Region

• Responsible for advertising and marketing of all Live Nation events at the Oak Mountain Amphitheater in Pelham, AL, as well as various markets in Alabama and Mississippi
• Coordinated event and facility public relations for the Verizon Wireless Music Center, including name-in-title sponsor branding with Verizon during the venue’s transition from Oak Mountain Amphitheatre

Marketing Manager - Oak Mountain Amphitheater

• Media buying and seasonal marketing recaps 
• Managed on site media and public relations

Marketing Coordinator

• Assisted with the placement of media buys and coordination of on site promotional activity
• Assisted Sponsorship Director in lead generation and the implementation of sponsor activations

Betsy Kiser