Dana Córdova

Dana Córdova is a seasoned marketing executive with a strong record of developing comprehensive marketing strategies that enhance brand visibility and achieve revenue goals.

With over nineteen years of experience, Dana has excelled in areas such as brand strategy, go-to-market tactics, digital initiatives, customer acquisition, and team leadership, operating with substantial budgets and global teams.

Her expertise spans various domains including B2B (technology, SaaS, services) and B2C (technology, education, publishing), showcasing a versatile skill set and a deep understanding of the marketing landscape.

Dana holds a BFA degree in Art History & Design from the Massachusetts College of Art and Design, underpinning her creative approach in the marketing arena.

Having held significant roles such as Director of Field Marketing at Brightcove, Vice President of Demand Generation at SmartLinx and Globalization Partners, and CMO at various companies including Safr, Startup Institute, and Janeiro Digital, Dana's professional journey reflects a commitment to driving growth and innovation.

Throughout her career, Dana has been recognized for her contributions, including being named among the Top Women in Tech at Rev Boston, underscoring her industry influence and leadership.

Her wide-ranging experience includes positions in social media consultancy, editorial roles, branding, and creative services management, showcasing a diverse skill set and a keen eye for marketing trends.

From programmatic advertising to search marketing, Dana's expertise encompasses demand generation strategies, account-based marketing, and analytics, driving targeted and effective marketing campaigns across multiple industries and sectors.

Dana Córdova's career exemplifies a blend of creativity, strategic acumen, and leadership prowess, making her a prominent figure in the marketing domain with a wealth of experience and accomplishments.